Dive into the world of Pepperfry, India's leading online furniture and home décor marketplace. Explore its journey from a digital platform to establishing offline stores, and understand its market strategies, user experience, and logistical prowess. Uncover the essence of its value proposition and the challenges it navigates in the dynamic home décor industry.”
Pepperfry is an Indian online marketplace specializing in furniture and home décor. Founded in 2011 and headquartered in Mumbai, Maharashtra, Pepperfry offers a wide variety of furniture and home décor items to cater to diverse customer needs. The platform emphasizes quality and aims to provide pieces that are both functional and hold sentimental value. Apart from its online presence, Pepperfry has expanded its reach with offline stores across various cities in India.