Analyze the fintech giant, Razorpay, from its inception by IIT Roorkee alumni to its current market position. Dive deep into its market segmentation, unique value proposition, user experience, and more. Unravel the strategies behind its growth and the challenges it faces in the ever-evolving digital payment landscape.
Founded by IIT Roorkee alumni, Razorpay aims to revolutionize money management for online businesses by providing clean, developer-friendly APIs and hassle-free integration. They offer a fast, affordable and secure way for merchants, schools, ecommerce and other companies to accept and disburse payments online, own a fully-functional current account and avail working capital loans.